New Age Marketing with Alokedeep Singh, Head e-commerce, Titan Company

Paul Writer launches New Age Marketing ,
Video interview series of CXO’s highlighting best practices

Alokedeep Singh
Head e-commerce
Titan Company

On tracking customer sentiments and tweaking their market offerings accordingly..

The important thing about technology today in marketing is the performance aspect that it has brought to marketing. Performance is not only in terms of the sales or customer acquisitions that we measure customers’ interest in us by but the ability to be able to do a real-time check which we do through various mediums today. We have an e-commerce portal and we collect data through social plug-ins and surveys. This is what is helping today in all such businesses which are being run on digital. The real-time sentiment or the heat map is what we call it now is something which will help you tweak the marketing offering.

“Performance is not only in terms of the sales or customer acquisitions that we measure customers’ interest in us by but the ability to be able to do a real-time check which we do through various mediums today.”

About the author  ⁄ Paul Writer Editorial Network

© 2016 Paul Writer, . All Rights Reserved. Powered by MetricFox