We Live in an Under-Communicated World and Here is Your Big Opportunity

This might come as a big surprise to some of you.  But I really believe in this.

So here are some stats – in one minute 600 websites, 24,60, 000 Facebook shares, 68,000 blog posts and 278,000 Tweets happen.  There are 20,000 marketing messages we receive every day.  And there are 7 billion cell phones on Planet Earth. An average urban human being checks the smart phone 150 times a day.  So how are we an under-communicated world?

The answer to me is simple – if all the above was really true why would an average urban human being check the smart phone 150 times a day?  Or why would people want so many communications devices and social media channels?  It is because people seek meaningful communication that can change their lives.  This is what explains successful communicators like Gandhi, Apple or Nike.  Quantitatively the amount of communication is multiplying at a mind boggling rate, but qualitatively it falling more more rapidly!  Here are some questions you could to believe in this fact:

  1.  When was the last time you saw/heard a fabulous advertisement or a marketing message?  Something that developed an affinity in your mind to consume the product?
  2. When was the last time you consumed insightful communication?  Something that remained with you long after the message was delivered?
  3. When was the last time you heard authentic communication? Something you believe said the truth and not a sales spin?
  4. When was the last time you saw communication which is atypical and unexpected?  Something that beats the clutter?

If you are struggling to find an answer to the questions, I have made my point.  The world is still waiting for the next fabulous communication.  And THAT is why you are checking your Facebook, Linked In, mails or Youtube channels! And THAT is the marketer’s BIG opportunity.

Published with permission from Author.

Image courtesy of [nokhoog_buchachon] at FreeDigitalPhotos.net

About the author  ⁄ Sunder Madakshira

Sunder Madakshira

Sunder Madakshira is Head of Marketing at EdgeVerve. He has been in various leadership roles in Sales and Marketing positions in companies such as SAP, Infosys, WIPRO, HUL and Visa before current job at SAP for 19 years. Recognized as "The Marketing Thought Leader of the Year" by The Stars of the Industry Awards by the ABP Group on 14th February 2014 in Mumbai. Driven wide range of functions - demand generation, digital marketing, social media strategy, market research, competition intelligence, talent branding, employee communications and marketing process administration.

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