Customer Experience (CX) - Getting It Right In India

Atithi Devo Bhava – ‘The guest is equivalent to God’ is a philosophy that has been touted as the root of Customer Experience (CX) in India. ...

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Welcome to Let's Talk CX - Season 2
Get insights into how CX is being redefined by practitioners and experts in the second season of Let’s Talk CX - it's smart now!

INTERVIEWS

Customer experience (CX) Begins at Home

Customer experience (CX) Begins at Home

Viraj Verma, Head Marketing & Strategic Alliances, PVR bluO

A happy seamless experience internally is what is reflected on the outside. And with support from technology organizations can take this experience to the next level.   

Using Customer Personas to Create Customer Experience (CX)

Using Customer Personas to Create Customer Experience (CX)

Bharat Kharbanda, Marketing Head, Assistant Vice President, Electric Fans & Home Comfort Business, Usha International

A positive CX can be leveraged in the form of higher customer retention, higher lifetime value of the customer and hence lower marketing and operational cost.

The Core of Customer Experience (CX) – Customer Analytics

The Core of Customer Experience (CX) – Customer Analytics

Subhendu Pattnaik, Director Marketing, Cigniti Technologies

Voice of Customer, Multi-channel Customer Service & Master Data Management will be the key CX technologies. The better you know your customers, the better poised you are to achieve growth & scale.

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