Women’s Day Date with Jyotsna Makkar, CMO, Microsoft

Essentials for a business meeting.

Have a sharp focus on outcomes, respect people’s time (and intelligence) and conclude with more than just the date for the follow-up meeting! I love this Tom Fishburne cartoon and try to make sure I’m not guilty of doing this.

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Your everyday guide to stay fit & healthy.

An early, light dinner is probably the only sensible thing I do. I must confess I don’t get the daily workout I should – Fortunately, my dog is kind enough to take me for the occasional run!

What is your power dressing mantra?

Donning a positive attitude and retaining your sense of humor will get you through anything. But speaking sartorially, colorful saris brighten my mood and day.

Your life motto or a phrase you live by.

Don’t look over your shoulder at what could have been. Love the life you have today.

If someone were to write your autobiography, what would the title be?

I don’t know if I’d ever commission an autobiography, but I’d definitely write a book on parenthood and I’d call it “Diapers to Dating – Surviving the parental transition”.

What is the last book you read?

Still reading – “Em and the Big Hoom” by Jerry Pinto.

Profile: Jyotsna leads the Central Marketing Organization at Microsoft India supporting the consumer and commercial businesses across Microsoft’s portfolio of devices and services. She leads Marketing Communications, Digital Marketing, Business Analytics and Events capabilities and teams to drive Integrated Marketing for Windows, Office, Microsoft Azure, Windows Server, System Center, SQL Server and Dynamics. In an earlier role, she spent a decade at PepsiCo where she led and grew brands and teams in both mature and start up situations, across different business models and under varying competitive and P&L pressures. She led key categories at PepsiCo’s Snacks and Beverage businesses, scaling up brands like Pepsi, Mountain Dew, 7 Up, Nimbooz, Mirinda and Kurkure.

She started her career at JWT, New Delhi, amidst the cola wars and helped build and develop Pepsi’s strongest and most enduring equity drivers, including the brand’s communication posture, and its building blocks – Cricket, Music and Youth Activation. Jyotsna and her husband Raman currently reside in Gurgaon with their son, Karan and their basset hound, Gilly. She is a movie buff, an avid reader and loves travelling.

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