Interview with Sarika Naik, Chief Marketing Officer, Capgemini

Interview with Interview with Sarika Naik, Chief Marketing Officer, Capgemini at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian IT Marketing Summit & Awards co-hosted by LinkedIn and with ITSMA as Knowledge Partner. The recognition program conducted at Shangri-La saw participation by the lead marketers of 100 technology firms.

In this exclusive interview, Sarika Naik spoke about recent evolution of a CMO’s role, one of the biggest trends in IT Marketing in 2017 and advise to marketers starting out today.

Also read IT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini Technology Services interview where she talks about today’s CEO’s expectations from the CMO, top 3 things marketers must do for increasing revenue, a marketing tool for improving profitability and secret sauce for magical customer experience.

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