Healthkart.com (Aquamarine HealthCare Pvt. Ltd.) was formed with the premise to offer effective solutions to health enthusiasts. Today, Healthkart offers India’s largest range of genuine health products across categories that includes all major brands. HealthKart has grown from a team comprising four members in March 2011 to 100 plus and aims at becoming India’s e-health mega store. A team comprising trained nutritionists, counselors and product experts help customers in choosing the right product/service via live chat, email and phone.
Sharing his insight on the business, Prashant Tandon, Co-founder and MD of Healthkart.com, says, “We source the best health and wellness products from across the globe and provide them to every Indian via online shopping. Our offering covers categories like Nutrition, Sports and Fitness, Diabetes, Home Devices, Eye, Personal Care, Beauty, Parenting and Health Services. We partner directly with brands and their authorized channels, to ensure strict quality control and deliver 100% genuine products.”
“We believe it is high time that we combined great technology, smart design and awesome customer care to give India a massive health and wellness boost. While there are challenges that need to be overcome, we are driven by our vision to become a dependable, household name in India, and offering customers direct access to genuine health products at best prices,” added Prashant.
The venture is backed by Sequoia Capital, Omidiyar Network and Kae Capital.
Prashant shares his views on e-commerce in the health vertical
Is buying health online similar to any other e-commerce transaction or is there any kind of hesitance?
Authenticity plays a major role in health related purchases. We invest heavily in our supply chain to ensure we effectively fight against gray/fake products. Consumers are aware of the rampant gray market / fake products in health and come to us for the genuine guarantee.
Can you give us an insight on the growth of healthkart.com?
HealthKart has seen fast growth from a less than 10 person team about two years ago to almost 300+ team as of now. We started with 200 SKU’s and now stock over 25,000 SKU’s. We are the dominant player in a number of our core categories and are larger than most of the offline retail chains in this sector.
What are some of the products that do well on the website?
Our top selling categories are sports nutrition, fitness, health devices, diabetes etc.
How have you been promoting the website?
We promote largely through online media. This includes advertising on Google, Facebook, and other ad networks, SEO, Social Media marketing among others.
Going forward, how will Healthkart.com evolve as a healthcare brand?
We intend to be the one-stop shop for all health and fitness supplies.
Healthkart launched a magazine, what was the rationale behind it?
We see a gap in information around various topics related to health. We have a lot of in-house content that we wanted to share with the online community. Doing an online magazine is the first step towards that.
How does your delivery model work?
We deliver through various logistics partners. Usually delivery happens within two business days to metros.
What is the kind of funding you have received and what is the revenue model?
We just closed our series B round. Revenue model is straightforward – we sell products online.
Popular e-commerce sites are said to be bleeding profusely, what is your view on the future of e-commerce space in India?
We believe India will take at least 3-4 years to mature as an e-commerce market. We are basing our growth on strong fundamentals and are confident that for all players who’re doing the same, there is plenty of room to grow.
The interview first appeared in Marketing Booster magazine.