Interview with Peter Yorke, Chief Executive Officer, Yorke Communications

Interview with Interview with Peter Yorke, Chief Executive Officer, Yorke Communications at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian IT Marketing Summit & Awards co-hosted by LinkedIn and with ITSMA as Knowledge Partner. The recognition program conducted at Shangri-La saw participation by the lead marketers of 100 technology firms.

In this exclusive interview, Peter Yorke spoke about recent evolution of a CMO’s role, one of the biggest trends in IT Marketing in 2017 and advise to marketers starting out today.

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