Post establishing a relevant ‘insight’ driven digital agency, Saurabh Kapoor, CEO, Hashtag Orange appoints Vineet Malhotra as Chief Technology Officer for his extended technology venture.
Vineet comes with more than 17 years of experience in the space and brings in a holistic perspective and approach to the new age digital challenges. Having worked for brands such as Bajaj, Telenor, John Player, Nestle, Tata etc, Vineet has deep understanding of the ecosystem and would be instrumental in steering the agency ahead.
On this, CEO of Hashtag Orange, Saurabh Kapoor said, “I am delighted to announce that Vineet Malhotra will be joining us and leading this exciting growth agenda. India as a market has always been lacking behind in bridging the gap between digital and technology both in the offline and online space. With this expansion we plan to deliver this in a cost effective and innovative way thereby increasing brand recall with the consumer.”
“I am really excited to kick start the technology practices of Hashtag Orange,” Vineet remarked “I have always believed that technology has a potential to fit in every functioning be it HR , Marketing , Brand Assets , Finance to make the working more simpler and result oriented.”