Jessie Paul

How often at “social” conferences have you heard the attendees say, “oh you have to meet offline to become ‘real’ friends?”  Really? I had penpals I was very close to without meeting.  But that was because we used to send 4 page letters to each other every week, and pre-teen…

In many conferences, the favorite audience question is ‘Should I be on Social Media?”  And the panel - usually made up of large, successful brands, gives an enthusiastic “Yes!” But social media is just another communication channel, and should go through the same due diligence that you did when setting…

There has been much said about how specialization and splitting up into micro-agencies is causing the demise of the traditional agency.  Sure, that’s part of it.  But the underlying problem is deeper.  The heydays of the agencies were when companies were selling products.  The Agencies came into their own in…

On February 15th SAP launched its first consumer app, Recalls Plus. The app lets you know in real-time what product recalls are taking place.  You can customize it for product category - eg food, toys and even for the age of your child.  While Recalls seems an unusual choice for a…

‘Tis the season of hope and promise. And of new, improved, 20% extra marketing budgets.    Marketers around the world work on their plans for the next year, and decide which are the  new trends they want to invest in.  I’m running a poll on LinkedIn to figure out what…

There’s been a lot of talk about the maturity of the Indian IT industry. There have been news reports of CEOs like Girish Paranjpe (ex-Wipro and now Bloom Energy) and Sudip Banerjee (L&T Infotech) migrating away from it saying they’ve had enough. Any industry meeting is filled with the chatter…

LinkedIn listed on NYSE today and LNKD was born.  Shares were priced at $45, and it has a valuation of $4.25 billion.  Pretty awesome - the company's shares were sold today at about 17.5 times LinkedIn's 2010 sales.     Now that LinkedIn is rolling in the lolly - here’s…

The good news is that India & China are projected for 8%+ growth.  To personalize this you should understand that from just 1% of Indians who qualified for “middle-class” in 2000 (ie $6000-$30,000 pa), 5% do now. (GoldmanSachs http://bit.ly/gXsbTw)  That’s wonderful, and it has been accompanied by a global decrease in…