Desi Digital

Content & Communications

4 Stellar Strategies you Need to Create Content That is Actually Useful

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don’t have anything useful to say don’t say it at all!” Read More →

Content & Communications

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Experiences should be personal. Anything else is irrelevant declares Adobe’s content personalization solution on its website.Read More →

Operations & Analytics

Digital Marketing Trends Paving the Path to 2020

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Read More →

In the news

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology talent. Read More →

Demand Generation

What’s Black, Grey & White? The Advertising Landscape

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017. Read More →

Demand Generation

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Demand generation is generating interest and creating awareness of one’s company, products or services through content. Read More →

Content & Communication

Is your Brand Inclusive? Use Digital Enhancement to Embrace Diversity

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s fast paced transformation. Read More →

Content & Communication

Building An Analytical Marketing Team: Are You Ready?

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives.
Read More →

Demand Generation

Social Media Automation For Better Fan And Customer Engagement

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals.
Read More →

 

 

Demand Generation

Squeeze Page Can Up Your Lead Generation!

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

The popular marketers’ adage that ‘content is king’ has been repeated enough times
Read More →

Content & Communication

Does Your Content Deliver Value?

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

video-article

The popular marketers’ adage that ‘content is king’ has been repeated enough times
Read More →

 

 

Meet The Jury

Rajesh Kumar Jindal

jury

VP- Audience & Experiential Marketing
Asia Pacific & Japan SAP
Rajesh Kumar Jindal is a Senior marketing & business leader
Read More →

Meet The Jury

Sunder Madakshira

jury

Head Marketing
Adobe India
Sunder Madakshira works with Adobe as Head of Marketing in India.
Read More →

Meet The Jury

Geetu Bhatnagar

jury2

Chief Marketing Officer
Oracle India Pvt. Ltd.
Geetu Bhatnagar is a Business strategist and Transformation leader.
Read More →

Digital Design

Strategies to optimise SEO for India

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

smseo

According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300 in 2016 to Rs. 9490 crores this year.
Read More →

Digital Design

Outsource, Automate or In-house? How to decide

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

img1

The rise in access to affordable internet and smartphones has led to an exponential increase in digital media content.

Read More →

Meet The Jury

Lloyd Mathias

jury

Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan, HP Inc
Lloyd was instrumental in the launch of Tata Docomo as President, & Chief Marketing Officer of Tata Docomo, between 2008 & 2011.
Read More →

Digital Design

Designing CX That Works For India

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to
Read More →

Digital Design

5 tips to creating Human-like Chatbots in the Conversational User Interface

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight