Whatever you can rightly say about India, the opposite is also true – Cambridge economist Joan Robinson.
We can argue that global best practices will work just fine in India – it’s an economy with 125 million English speakers, 300 million smart-phone users, more internet users than the US and almost the same number of Facebook users. But we can also confirm that there are numerous occasions when these global practices will collide against the reality of India and fail. Desi is an Indian slang for being local. Here are some of the contradictions that make being a #DesiDigital marketer so challenging. And such fun!
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Ongoing training is critical, as is understanding your team’s strengths and weaknesses
SVP – Digital
Plural SightBrandon has over 20 years of B2C and B2B digital marketing experience, ranging from Fortune 500 to Silicon Valley start-ups. His expertise is in understanding the unit economics of the customer and leveraging data and technology to drive profitable return and scale. Brandon is the SVP or Digital Marketing at Pluralsight.com where he is responsible for demand generation, digital experience, and customer marketing. Read More →