Online Marketing

Last week (22 - 26 Oct, 2012) this humble digital marketing enthusiast packed his bags and went off to Germany to attend what the old world likes to call a “good ol’ tradeshow”. Even as I smiled, spoke, deliberated and…

Last Saturday (10 Nov, 2012) I was quite amused when I saw #DilVsBill trending on Twitter. Dil (heart) vs. Bill sounded like the perfect hashtag reflecting the dilemma of every shopper. And with Diwali being round the corner, I wanted…

I am sure everyone has been following Adobe Marketing Cloud’s zany #MetricsNotMyths cam­paign quite closely. If you haven’t, the videos not to be missed are the ones where marketing “gasbags” get zapped with the BS detector; the digital media consultant…

The ITC Grand Chola, a 5-star luxury hotel built as a tribute to the Chola kings, is celebrating its launch by offering you the chance to experience the era of magnificence of the Chola dynasty, with a game called ‘Tweets for…

How Tata Safari is using social media for the launch of Tata Safari Storme. The festival season is knocking on our doors. This also means businesses would expect Indians to swipe their credit card more often. Going by every year’s…