CMO Roundtable Power Breakfast
Thursday, 12th May, 2016,
Trident BKC (Cullinun Hall), Mumbai
Time - 8:00 a.m - 11:00 a.m

Co-hosted by


Microsoft

Theme

"Maximising the Marketing Moment"


About Event:

I am honoured to invite you to join us for breakfast on 12 May at the by-invitation CMO Roundtable Power Breakfast co-hosted by Paul Writer and netCore at Trident BKC, BKC Mumbai. This by-invitation program seeks to bring a select group of senior marketers together to discuss trends in marketing. Recent roundtables have seen senior executives from organisations such as Star TV, Tata Motors, Hypercity Retail, ICICI Bank, Tata Sky, Vodafone, Titan, Future Group, HDFC Life Insurance, Pepperfry and more - photos can be viewed here https://www.facebook.com/b2bmarketer.

The Power Breakfast is structured as a free-flowing open discussion among the participants i.e no decks or presentations, and the objective is to learn from each other and share our success stories in a relaxed environment.

Registration and breakfast open at 8am and the program starts at 9am and ends at 11am.

Maximising the Marketing Moment

The right person, at the right time, with the right message is the mantra of the modern marketer. That’s difficult enough. But now the goal has moved to ‘micro-moments’, that particular point in time when the customer is responsive to a message. This requires in-depth customer insights, the ability to do cross-channel communication, design a unique offer, understand their response and trigger the next step, and through it all maintain a consistent and compelling brand story. All while maintaining our cool Mad Men image, of course.

Data and analytics help us to know each customer as an individual, with far more richness than segmentation, demographics and transaction patterns. This should be the promised land for marketers, but often we’re struggling to deal with masses of data and endless campaigns. How can we move to more modern, automated, mindful marketing? Marketing that creates a seamless customer journey of insight and delight.

Discussion points:

1. How do we understand customers as individuals? What does the modern customer journey mapping process look like?
2. How do we capture the moments of truth? And trigger the right marketing response?
3. The number of possible touchpoints has increased exponentially. What’s the secret of delivering value at each of these points? How much is just right?
4. How much of your marketing program is manual? Will it continue to be manual?
5. What’s worked for you in digitally transforming the customer journey?


Speaker:



speaker

Rajesh Jain
Founder & Managing Director,
netCORE Solutions


Rajesh Jain is Founder-Chairman and Managing Director of netCORE Solutions, India's leading Marketing Technology Company offering solutions for enterprises with history of being one of the pioneers of Email Marketing and the largest Marketing Automation Solution provider in India. Rajesh aims to transform the marketing approach that modern marketers need to achieve for true Customer Experience through innovation built on powerful Cross-Channel Marketing Automation platform.

One of Rajesh’s early ventures, IndiaWorld Communications, was acquired by Satyam Infoway in 1999 for US$ 115 million in one of Asia's largest Internet deals, making him India’s first dotcom billionaire. He has also set up Niti Digital (New Initiatives to Transform India), a key organisation that worked in the election 2014 BJP campaign of the present Prime Minister Narendra Modi. Rajesh was the first person to publicly articulate a campaign focused on ensuring a wave election for BJP in a June 2011 emergic.org blog post “Project 275 for 2014.”

Rajesh completed his B. Tech (Electrical Engineering) from the Indian Institute of Technology, Mumbai, followed by M.S. in EE from Columbia University, New York. He worked as Member of Technical Staff at NYNEX, USA, for 2 years before returning to India to pursue his entrepreneurial dreams.

Flow of Event

8.00am - 9.00am : Registration and Breakfast

9.00am - 9.15am : Welcome and Context Setting by Jessie Paul, CEO, Paul Writer

9.15am - 10.00am : Maximising the Marketing Moment - Roundtable Discussion

10.00am - 10.30am : Expert Session

10.30am - 11.00am : Coffee, Cookies & Networking

The CMO Roundtable Power Breakfast is jointly hosted by Paul Writer, India’s largest community of marketers, and netCORE, India’s leading Marketing Technology Company that offers Digital Marketing Solutions, serving clients such as Godrej, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Jabong, OLA, OLX, Pfizer, ITC, EaseMyTrip, Vodafone and many others.
We do hope that you will join us for this morning of discussion, learning and meeting fellow marketing experts. Please confirm your participation to jessie@paulwriter.com

Venue:
Trident BKC (Cullinun Hall), Mumbai

Venue

C-56, G Block,
Trident BKC (Cullinun Hall), Mumbai
Maharashtra 400051


Contact us

OR GET IN TOUCH DIRECTLY

Email Vishak Kashyap at vishak.kashyap@paulwriter.com
Or call +91 9035303444 / 9886842412


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