I am honoured to invite you to join us for breakfast on 12 May at the by-invitation CMO Roundtable Power Breakfast co-hosted by Paul Writer and netCore at Trident BKC, BKC Mumbai. This by-invitation program seeks to bring a select group of senior marketers together to discuss trends in marketing. Recent roundtables have seen senior executives from organisations such as Star TV, Tata Motors, Hypercity Retail, ICICI Bank, Tata Sky, Vodafone, Titan, Future Group, HDFC Life Insurance, Pepperfry and more - photos can be viewed here https://www.facebook.com/b2bmarketer.
The Power Breakfast is structured as a free-flowing open discussion among the participants i.e no decks or presentations, and the objective is to learn from each other and share our success stories in a relaxed environment.
Registration and breakfast open at 8am and the program starts at 9am and ends at 11am.
Maximising the Marketing Moment
The right person, at the right time, with the right message is the mantra of the modern marketer. That’s difficult enough. But now the goal has moved to ‘micro-moments’, that particular point in time when the customer is responsive to a message. This requires in-depth customer insights, the ability to do cross-channel communication, design a unique offer, understand their response and trigger the next step, and through it all maintain a consistent and compelling brand story. All while maintaining our cool Mad Men image, of course.
Data and analytics help us to know each customer as an individual, with far more richness than segmentation, demographics and transaction patterns. This should be the promised land for marketers, but often we’re struggling to deal with masses of data and endless campaigns. How can we move to more modern, automated, mindful marketing? Marketing that creates a seamless customer journey of insight and delight.
1. How do we understand customers as individuals? What does the modern customer journey mapping process look like?
2. How do we capture the moments of truth? And trigger the right marketing response?
3. The number of possible touchpoints has increased exponentially. What’s the secret of delivering value at each of these points? How much is just right?
4. How much of your marketing program is manual? Will it continue to be manual?
5. What’s worked for you in digitally transforming the customer journey?