Yo! Shot by Jessie Paul

Welcome to BengalGram!

Yo! I studied at the Regional Engineering College, Trichy. What’s that? You haven’t heard of it? Ah, perhaps you’re more familiar with National Institute of Technology, Trichy. That’s what it’s ...

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Hockey, Ugadi, and Hiring!

Yo! A grocery app owner mentioned that when they launched an app – in addition to the existing desktop – they noticed that people kept parking stuff in the cart ...

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Happy New Fiscal Year

Yo! Happy New Fiscal Year! The IMF predicts a year of decent growth for India, mostly on the back of lower oil prices, along with some positive policy changes like ...

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Happy Holi!

Yo! Happy Holi! I write this to the sound of shrieks from kids splashing colour at the nearby playschool. Which is how festivals are meant to be. Marketers have of ...

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Understanding Brand Valuation

Yo! Suddenly everyone is interested in brand valuation. This is of course as a result of the revelation that Grant Thornton valued ‘Kingfisher Airlines’ brand as worth Rs 4111 crores. ...

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‘Celebrate’ Women’s Day

Yo! One way to avoid getting negative feedback on your Facebook page is apparently to delink it from any transactional, ‘buy me’ messages.  If you do screw up, best option ...

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Make New Friends. Keep the Old

Yo! I’m looking forward to dinner today, with a small group with whom I became friends through Twitter. Some I’ve met many times over the years, and others, I will ...

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