Yo! Shot by Jessie Paul

Shoes for Rakshabandhan

Yo!   I sympathize with shoe manufacturers. Hard to think of an Indian festival where gifting shoes would be appropriate.  So Relaxo, the makers of Sparx shoes (which has fans ...

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Post from Scandinavia

Yo!   This week we were in Finland. Most of the time, travelling through Scandinavia I wonder how these small, icy countries managed to go out and conquer not just ...

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Marketing in Sweden

Yo!   I’m in sunny Sweden and much impressed by their marketing capabilities. Alfred Nobel not only invented dynamite he created the world’s most powerful Awards brand. And successfully rebranded ...

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