Yo! Shot by Jessie Paul

Do You Know Who I Am?

Yo!   Part of why we perhaps feel more irate about poor customer experiences these days is that we feel that the brands know us better and should avoid making ...

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Marketing the Moment

Yo!   Vertu produces very expensive phones. They are hand-made in England, so they must be jolly good. Their USP is to do with the surround attributes (alligator skin, gold ...

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