Strategy

The Need for Entrepreneurial Leadership

Entrepreneurship is not just for startups. It’s a lens through which all organisations should view strategy and leadership in the 21st century to address societal problems. Management theories come about ...

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Is Viral Content Making You Sick?

Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the capricious, anarchic, unforgiving, cat-loving whims of ...

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Architecture of Empathy

What is Architecture of Empathy I was in a twitter chat recently at #CMO India where I was fortunate to have shared views with some of the leading CMOs from ...

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The “Internet of Things” at Risk

Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all. It is estimated that 90 per cent of the world’s data ...

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