How Analytics Changed Marketing

Marketing has changed in the past few years, no doubt. Yesterday’s marketing functioned as a megaphone, broadcasting its message to the world. Over the past few years, marketing has transitioned to the role ...

Read More →

Decoding Luxury Sports Marketing

For most marketers today, associating with a sporting event, sponsoring a team or even having a sportsperson, as a brand ambassador is `sports marketing’. The 60-year-old Shell and Ferrari partnership ...

Read More →

Service is Equal to Ownership

I was on a holiday recently in Italy with my family.  Everyday was a new experience- exploring new places, enjoying the sights and most importantly eating at different places.  Some ...

Read More →

Simplification of the Brand

Let me admit- simplification is a complex process. Especially in current markets where we see unprecedented clutter of ideas, markets, competition and customers. Was this also not the case in ...

Read More →
© 2016 Paul Writer, . All Rights Reserved. Powered by MetricFox