Strategy

How Analytics Changed Marketing

Marketing has changed in the past few years, no doubt. Yesterday’s marketing functioned as a megaphone, broadcasting its message to the world. Over the past few years, marketing has transitioned to the role ...

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Decoding Luxury Sports Marketing

For most marketers today, associating with a sporting event, sponsoring a team or even having a sportsperson, as a brand ambassador is `sports marketing’. The 60-year-old Shell and Ferrari partnership ...

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