Are Brands Losing Their Magic?

In the digital world, a product’s substance is more highly valued than the stories woven around it. I love starting my classes with a statement that students have to vote ...

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Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that constitutes a mix of both online ...

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