Marketing Strategy

How Analytics Changed Marketing

Marketing has changed in the past few years, no doubt. Yesterday’s marketing functioned as a megaphone, broadcasting its message to the world. Over the past few years, marketing has transitioned to the role ...

Read More →

Decoding Luxury Sports Marketing

For most marketers today, associating with a sporting event, sponsoring a team or even having a sportsperson, as a brand ambassador is `sports marketing’. The 60-year-old Shell and Ferrari partnership ...

Read More →

Simplification of the Brand

Let me admit- simplification is a complex process. Especially in current markets where we see unprecedented clutter of ideas, markets, competition and customers. Was this also not the case in ...

Read More →

Marketing in Good Measure

A debate has been triggered recently on the topic – Is the CMO the new CIO? There are interesting arguments on both sides. My belief and wish is that CMO’s ...

Read More →
© 2016 Paul Writer, . All Rights Reserved. Powered by MetricFox