Marketing

6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, ‘Case Study’. The challenge, in my view, is not the effort that must go into writing a case study; it is the ...

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Are you a Marketer or Marketeer?

Over the weekend I got a LinkedIn request from a colleague with his description as an “ardent marketer”. Shouldn’t it read as marketeer…or maybe not. Made me ponder how an aptly ...

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