Decoding Luxury Sports Marketing

For most marketers today, associating with a sporting event, sponsoring a team or even having a sportsperson, as a brand ambassador is `sports marketing’. The 60-year-old Shell and Ferrari partnership ...

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God’s New Messenger

Paradise. That’s what we are looking for. It’s where the day is cool, the sun is bright, the fruits are sweet and zen is the only way of life. You, ...

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Simplification of the Brand

Let me admit- simplification is a complex process. Especially in current markets where we see unprecedented clutter of ideas, markets, competition and customers. Was this also not the case in ...

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