Marketing

The Four Notes of Luxury Marketing

Marketers of luxury have four notes at their command, to play music with their consumers – product, service, experience and brand. To attract and retain high net worth consumers, get ...

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Shop for Change

This small group of extraordinary women have pushed boundaries to find financial independence and along the way have become adopters of fair trade in India. They have no fancy B-school ...

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Grohe and SAP Casestudy

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking a greater focus on its international ...

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