Marketing Innovation

Holy Cow its Holi CAMS!

Those of you who have celebrate holi would relate to that feeling of ambivalence when your loved ones eagerly and affectionately approach you to stroke your check with the first color. Slowly ...

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What Every CEO Should Expect From Their CMO

We all know that consumers are disrupting companies’ business models. One visible example is the increasingly popular practice of “scan and scram” (a.k.a. “showrooming”), in which customers browse in brick-and-mortar ...

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