Marketing Innovation

How to Market a Revolution

Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers. It has been 15 years since the DVR (digital video recorder) ...

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The Unbundling Of Social Networks

In recent months, there has been much talk about the unbundling of Facebook and other networks. In the desktop world, Facebook had almost become a monopoly of social networking. When ...

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