Branding

Why Brands Are So Important

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence. India’s strong future growth potential and its increasingly affluent and aspirational population have made it ...

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Most Trusted Brands 2014

The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand and most brand managers will give ...

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