Do Brands Really Listen?

I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what ...

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Which Country is your Brand?

No, this isn’t another Facebook quiz. British Airways has been running a social media competition around cheering the Indian cricket team for the ongoing World Cup. Didn’t attract much attention ...

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Why Brands Are So Important

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence. India’s strong future growth potential and its increasingly affluent and aspirational population have made it ...

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Most Trusted Brands 2014

The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand and most brand managers will give ...

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