Branding

Marketing in Good Measure

A debate has been triggered recently on the topic – Is the CMO the new CIO? There are interesting arguments on both sides. My belief and wish is that CMO’s ...

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The Four Notes of Luxury Marketing

Marketers of luxury have four notes at their command, to play music with their consumers – product, service, experience and brand. To attract and retain high net worth consumers, get ...

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Shop for Change

This small group of extraordinary women have pushed boundaries to find financial independence and along the way have become adopters of fair trade in India. They have no fancy B-school ...

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