Branding

To Be, Or Not To Be – Loyal To Brands

The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and Bennet, 2001) I’m going to ...

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Three Cheers to Awesome Brands

I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes them so special that everyone wants ...

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Why HR Needs a Brand Revamp

Corporate HR is under threat – faced with competition from outside vendors and growing internal pressure to outsource non-valued added activities.  Can then the Human Resources function develop a brand ...

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