Priyanka is a skinfluencer.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...
Signs that your brand has mid-life crisis

Signs that your brand has mid-life crisis

Facebook is jumping on the cryptocurrency bandwagon with plans to launch a wallet based on the Libra network next year. US regulators have promptly...
The Kindness of Strangers

The Kindness of Strangers

In the pre-Internet world sitting in Trichy my friend and I wanted to research this unknown college called Indian Institute of Management Calcutta. We...
Train brands like Kim K

Train brands like Kim K

Kim Kardashian tweeted that she had a problem with Jack In the Box. She then clarified that it wasn’t her, personally, but that she...
Weekly Newsletter

Why Brand India Matters

When Indian IT was still not a thing, one brand decided to be different. Unlike Wipro, Infosys, TCS, Patni and others who made their...
Time is the new oil

Time is the new oil

Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...

Happy Customers are Not Enough

I travelled to Chennai this week on AirAsia. I have to admit their hot lachha paratha beat the bun and coleslaw of Jet Airways, but...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
Did Bollywood really Beat PewDiePie?

Did Bollywood really Beat PewDiePie?

T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Urmila teaches us about brand vs activation

Urmila teaches us about brand vs activation

Urmila Matondkar joined the Congress Party this week. She promptly trended on Google Search – obviously the younglings (who can remember GenX, Gen Y, Gen...