Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.

Kickstart your CX and Cross the Chasm of Expectations

Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies” We live in an era where the customer calls the shots and...

Watch 6 Reasons Why Marketers Need Artificial Intelligence

Artificial Intelligence (AI) and Machine Learning (ML) are fundamentally changing the way we approach marketing and how we can harness these changes to further...

Apple Taglines and Ads – Why They Work

"What happens on your iPhone, Stays on your iPhone" announces an Apple ad looming over CES (a major tech trade show) in Las Vegas....

How B2B Storytelling Evolved in 2018?

Imagine you are an 18-year-old. Preparing for your debut film which is at least a year away from its release. To promote the movie,...
Dhruv Shanker, APAC Head of Marketing, ofo

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders

We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...

Decoding the Marketing Mix: Journey of mGage to Karix

The go-to-guys for mobile customer engagement, that’s how newly rebranded Karix Mobile is known in the industry. Karix, as a brand, stands for the...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

Five Hacks for Effective Influencer Marketing!

To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...