Interview with Arun Malkani

Interview with Arun Malkani – CMO – Birla Sun Life Insurance Co. Ltd.  PW: As a marketer what would you say are your current priorities? AM:...

Interview with Anshu Bagai

Interview with Anshu Bagai – Director Marketing – Tupperware India PW: How important is technology for the success of the modern marketer? AB: We are currently...

Interview with Anjali Malhotra

Interview with Anjali Malhotra – Executive VP, Marketing - Dish TV PW: As a marketer what would you say are your current priorities? AM: For every...

Interview with Ajit Sharma

Interview with Ajit  Sharma – Head of Marketing- South Asia - Elsevier Health Sciences, A Reed Elsevier Group Company PW: As a marketer what would...

Interview with Abraham Alapatt

Interview with Abraham Alapatt – Senior Vice President & Head - Brand & Corporate Communication - Future Generali India Life Insurance & Future Generali...

Innovative Marketer Dialogue

Paul Writer launches Innovative Marketer Dialogue ,  Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice President and CMO TATA AIA...

BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC

In your own words, how do you describe a `hot' brand? Personally, for me, a Hot Brand is the one that the customer is proud...

BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd

In your own words how do you describe a ‘hot’ brand? A hot brand is an asset developed by the manufacturer keeping the end consumer...

BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods

In your own words, how do you describe a `hot' brand? Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...

BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers

In your own words, how do you describe a `hot' brand? A brand which evokes strong positive feelings in the mind of maximum number of...