Marketing Influencers

Is Blogging Dead? No!

60% of Indian bloggers surveyed have made an earning out of blogging and are working as full time bloggers. 90% of these bloggers have admitted to charging brands for their ...

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Marketing Modification!

At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers how the professional managers running the ...

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The Intellectual Yet Idiot

What we have been seeing worldwide, from India to the UK to the US, is the rebellion against the inner circle of no-skin-in-the-game policymaking “clerks” and journalists-insiders, that class of ...

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The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and place orders for all your needs ...

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6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, ‘Case Study’. The challenge, in my view, is not the effort that must go into writing a case study; it is the ...

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This is How I Killed My CEO!!!

My narrative isn’t fictional. It’s very  real. At the same time, I wouldn’t want to wish this on anyone. A few years ago a friend of mine,  from another country decided ...

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