Marketing Influencers

Marketing Through the Customer Lifecycle

As B2B business models continue to shift toward subscription and as-a-service, marketers are paying much more attention to customer experience and value throughout the customer lifecycle. A recent conversation with marketing ...

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To Be, Or Not To Be – Loyal To Brands

The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and Bennet, 2001) I’m going to ...

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Is Blogging Dead? No!

60% of Indian bloggers surveyed have made an earning out of blogging and are working as full time bloggers. 90% of these bloggers have admitted to charging brands for their ...

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Marketing Modification!

At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers how the professional managers running the ...

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