Guest Articles

For Whom the Clones Call

The year was 2080. The old lady made her way slowly out to the verandah facing the children’s park. Reaching her favourite rocking chair, she settled herself down carefully. Her ...

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4 Point Social Media Excellence

Time to re-discover your social animal, maybe? Thank you for the great response for my last week’s marketing insights. I’m overwhelmed by the response especially with people writing back asking ...

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It Pays to Be Simple!

What do you think is the biggest disruptor today – that key element that allows a startup to turn companies that have been in the business for decades on their ...

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Which Country is your Brand?

No, this isn’t another Facebook quiz. British Airways has been running a social media competition around cheering the Indian cricket team for the ongoing World Cup. Didn’t attract much attention ...

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