Guest Articles

Hope Is Not A Strategy

We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often ...

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For Whom the Clones Call

The year was 2080. The old lady made her way slowly out to the verandah facing the children’s park. Reaching her favourite rocking chair, she settled herself down carefully. Her ...

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4 Point Social Media Excellence

Time to re-discover your social animal, maybe? Thank you for the great response for my last week’s marketing insights. I’m overwhelmed by the response especially with people writing back asking ...

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It Pays to Be Simple!

What do you think is the biggest disruptor today – that key element that allows a startup to turn companies that have been in the business for decades on their ...

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