Guest Articles

Architecture of Empathy

What is Architecture of Empathy I was in a twitter chat recently at #CMO India where I was fortunate to have shared views with some of the leading CMOs from ...

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Photos Tell the Marketing Story

Till the movies came along, if you couldn’t read, you had no access to other worlds or knowledge.  Photography was expensive and cumbersome.  Paper and pencil were cheap.  So traditionally ...

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Hope Is Not A Strategy

We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often ...

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