Guest Articles

Women’s Day Marketing Quiz

Women’s Day Marketing Quiz ”The consumer isn’t a moron, she’s your wife” – Who said this? What was International Women’s Day originally called? Name the first “Liril Girl” Which agency ...

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To Be, Or Not To Be – Loyal To Brands

The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and Bennet, 2001) I’m going to ...

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