Social Media

Rise of Influencer Marketing

The increased presence of social media has given consumers a lot of power and it’s becoming increasingly difficult to distinguish who the real and ethical influencers are. With this power, ...

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Working With Influencers

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or she has the ability to ...

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Is Viral Content Making You Sick?

Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the capricious, anarchic, unforgiving, cat-loving whims of ...

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