Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President Obama has been injured in ...

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Rise of Influencer Marketing

The increased presence of social media has given consumers a lot of power and it’s becoming increasingly difficult to distinguish who the real and ethical influencers are. With this power, ...

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Working With Influencers

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or she has the ability to ...

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