Online marketing

How Can You Leverage Big Data?

Research and ideas shared at recent INSEAD alumni panel discussions shed light on the elements required to capture and effectively use big data. As access to massive sources of data ...

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The Dark Side of Online Discounts

Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed. It’s an age-old problem for many retailers, from movie houses to ...

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