Online marketing

When Objects Talk Back

The Control Dilemma We expect a lot from something that is labeled as smart. But as smart as a product could be, data analysis and sensing is not enough to ...

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The Unbundling Of Social Networks

In recent months, there has been much talk about the unbundling of Facebook and other networks. In the desktop world, Facebook had almost become a monopoly of social networking. When ...

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Putting A Price Tag On Brands

A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles. The term “brand” represents something vital yet intangible – the nucleus ...

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