Trends & Innovation

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if the present is itself going through ...

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Names Change Behavior

A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti “double-size” instead of regular caused diners ...

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