Data & Analytics / Research

Which Type of Emails Have the Highest Conversion Rates?

Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar:You: Yes! ...

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For Whom the Clones Call

The year was 2080. The old lady made her way slowly out to the verandah facing the children’s park. Reaching her favourite rocking chair, she settled herself down carefully. Her ...

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It Pays to Be Simple!

What do you think is the biggest disruptor today – that key element that allows a startup to turn companies that have been in the business for decades on their ...

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