Brand Partnership Meet builds on the success of the Delhi/NCR edition held at ITC Maurya on 17th July, 2015 where 250 brands such as Dabur, BMW, Jabong, MobiKwik, makemytrip.com, Myntra, IndusInd Bank, American Express, Mercedes, Oyo Rooms and more – participated http://brandpartnershipmeet.com/why-attend/ It is an opportunity for brands to find new brand partners and explore partnership marketing opportunities. Major partnerships are expected to happen at the upcoming event as all brands in the meet will have something to present (to offer or to seek from other brands)
You will learn about trends in partnership marketing and gain insights on how to create new revenue streams, enter new markets and provide value to customers through brand alliances and partnerships, you will get to see informative snapshots from entertainment, retail and media brands to showcase their major soon-to-be-released properties and most compelling partnership marketing opportunities and you will also learn how other brands use partnership marketing tactics to engage customers and grow their businesses as they share their secrets for creating successful brand partnerships. Co-hosted by Paul Writer and Ethos Embassy
|9.00 - 10.00 a.m||Registration & conversations over coffee||-|
|10.00 - 10.30 a.m||Welcome and Introduction||Presented by Jessie Paul, CEO - Paul Writer & Krishan Kakkar, MD - Ethos Embassy|
|10.30 - 11.15 a.m||The big debate - Great Marketing is all about Great Brand Partners||Manish Dureja, MD - JetPrivilege
Abhishek Gupta, Sr VP & Head Marketing - Edelweiss Group
Bicky Carlra, EVP - Business Strategy - Ominto
Vikas Mehta, CMO & President - Group Marketing Services - Mullen Lowe Lintas Group
Moderator : Jessie Paul, CEO - Paul Writer
|11.15 - 11.25 a.m||Partnership Pitch||-|
|11.25 - 11.45 a.m||Coffee & 1- on- 1’s||-|
|11.45 a.m - 12.00 p.m||Snapshot: What are the kinds of Partnerships?||Krishan Kakkar, MD - Ethos Embassy|
|12.00 - 12.10 p.m||Partnership Pitch||Keypoint Technologies|
|12.10 - 12.20 p.m||-||DND Fund Development|
|12.20 - 12.30 p.m||-||KidZania|
|12.30 - 12.40 p.m||Partnership Pitch||Konark Group|
|12.40 - 12.50 p.m||Partnership Pitch||Lakshman Krishnan, Business Head - Amagi Media Labs|
|12.50 - 2.00 p.m||Lunch & 1-on-1’s||-|
|2.00 - 2.45 p.m||The rise of the Collaborative Economy and how it can raise market share||Anish Khanna, CEO - Matrix Cellular
Pushkaraj Shenai, CEO - Lakme Lever
Vikram Goel, CEO - HDFC Realty
Paul Aranjo, Chief Commercial Officer - Infinia Services & Solutions
Lakshman Krishnan, Business Head - Amagi Media Labs
Moderator : Jessie Paul, CEO - Paul Writer
|2.45 - 2.55 p.m||Partnership Pitch||Cosmic Structures|
|2.55 - 3.05 p.m||Partnership Pitch||Khel Khel Mein|
|3.00 - 3.30 p.m||Coffee & 1- on- 1’s||-|
|3.15 - 4.30 p.m||Networking Opportunities||-|
|4.30 - 5.00 pm||Summary & Wrap||-|
|Name: Siraj U
Organisation: ZoomIn Online
Designation: Product Manager
ZoomIn is India's #1 online photo service and for us its always been about connecting people and the beautiful moments in their life. As we been in the personalized gifts business we are more closer to the customers sentiments than most of the companies out there. I feel we have a more closer/loyal customer base and we can offer exposure to this through online communication by been a marketing partner to other businesses out there.
As we been in a niche sector, I am looking more at firstly, staying atop the ladder and at the same time expanding my reach to a wider range of audience. Looking for that partner who would give me that reach and at the same time helping them out with what they want. Give Some Get Some kind of partnerships :)
Kids, travel and love is something which has always worked for us. From the list that you have shared, Kidzania is one with whom I would like to work out something and then their Thomas Cook as well. I am sure there would be many more exciting prospects to look at.
|Name: Huma Asgar
Organisation: Doodle Collection
Doodle collection is a premium stationery brand and retailed through 100+ premium stores across india as well as all top online portals, national and international.
We see several avenues for partnership With retail and online partners- We can look at expanding our brand presence. https://www.doodlecollection.com/
With corporates- We are keen to offer OEM services. This could be designing and manufacturing for internal as well as external distribution. We are also looking at management of CRM for corporates. http://b2b.doodlecollection.com/
We can look at co-branded merchandise.
Amazon, Kidzania, Linc, Jet airways, Thomas cook, Kings XI punjab, Starworld, PVR
|Name: Abhishek Kadam
Organisation: Crossword Bookstores
Designation: Customer Care Associate & Manager - Marketing
Barter deals - in which Crossword will promote third party brand and in return will accept vouchers / discounts or visibility at third party brand.
Majorly on commercial terms.
Which connects or sync with Crossword brand.
|Name: Rhea Punjabi
Designation: Sr Associate - Partnerships
We can share eBay offers with partners, incentivize our bases with partner offers, give them site-wide visibility, mailer, SMS and Social Media visibility. We are also excited to run solo campaigns with select partners.
We are looking for partners from the banks, wallets, travel, food/FMCG, education and entertainment space. We are wanting to have long-term association and campaigns with our partners.
Any and every company whom we can identify synergies with.
|Name: Raunak Guha
Designation: Co-Founder and CEO
We work with multiple B2C brands in their digital marketing strategies. This include companies in Travel, Beauty Services, Real Estate, Finance, Education and More. I can help brands who can benefit from these partnership with other brands. We also work with Twitter and Instagram Influencers who can help in promoting brands on these 2 social media platforms
I am looking to work with B2C brands who would want to explore the digital and social landscape. With social media evolving to 2.0, brands need to compete using compelling storytelling and using influencers as well as co-promote with other brands to win the game.
Any B2C brand with a pan India presence can benefit from partnering with us. Ideally brands whose target market are the online and social media users would be better.
|Name: Sai Kumar Reddy
Designation: Asst. Manager offer & campaigns
Food, E-commerce, Lifestyle.
|Name: Puneet Malviya
Organisation: Raymond Group
Designation: Head CRM – Lifestyle Business
With close to 1000 store across 500 cities in the country, Raymond presents an opportunity to connect with millions of customers walking in our stores. Being an established player in the lifestyle sector with high spends per transaction our partners can communicate to this group. This can be either directly at our stores or via the 3 Million + loyal customers in our loyalty program. This could be a two-way partnership where both the companies benefit from encouraging each other's customers to transact across
We are looking to partner with like-minded non-competitive companies where we can offer experience/ delight to Raymond customers when they transact with any of the partner(s).
Companies across leisure, travel, banking, fine dining/ gourmet food and other lifestyle categories.
Please reach out to firstname.lastname@example.org should you require any assistance with finding your brand match.
The opportunities for brands to learn from each other and to partner are huge. I saw something like this happening for the first time, it’s been quite an interesting experience.
This is a very interesting forum where brands from different categories could come together and form a mutually beneficial alliance. The forum can help marketers find meaningful connections to reach their consumers in more ways possible.
It’s a great platform with great opportunities. The way markets are changing, this platform gives a lot of brands, including ours, the opportunity to talk to a lot of other brands in one single day.
In this day and age where internet connects people faster than ever, I think the one thing that is absolutely missing is the whole human element. I don’t think the internet can ever replace such such an event here people can connect meaningfully.
This is one event we have seen so far which has really helped us to get in touch with many good brands. The forum will help us in the long run.
This platform has a great mix of brands from across categories. The 10 minute presentation went a long way because we were able to speak to so many brands at one time.