News of the Lufthansa strike reached me as news often does – via a casual post on Twitter of someone saying their client was delighted to have a few extra days because his flight was cancelled. This was around 1pm and I had a 3am flight the next day. Yep, the Lufthansa site reflected the cancellation but I did not receive an email/call/Tweet from the airline or my online agent. Both were very helpful on Twitter but since their systems wouldn’t talk to each other they could not tell me. A bot would have certainly done this easily – a simple auto-message telling me what to do would have been very welcome. You’d imagine that in a panicky situation like flight cancellation you’d want an expert human, but in reality here I am longing for a rule-based bot! Heck, given the pernickety pilots I’m sure many would be willing to do try pilotless planes given a chance. As for my bots talking to your bots- there is already a calendaring app which does that. We need to rethink the customer experience with the bot armies in the mix – my system can’t talk to your system is just so soap-opera now.
Tech mastery is going to be essential for every role, not just CIOs. Join us for a series of programs co-hosted with Microsoft, Strategy Workshop for CMO’s in Mumbai & Delhi on 15th Dec & 16th Decrespectively and webinar on 12 Dec on “How to drive Data enriched Customer Experience?” that will set you up nicely to understand how you can use tech to transform your area of business. Register here for webinar. Oh, and if you fail to master new technology, you may not make the shortlist for your next job - the bots are in charge of that too! Download application for Great Indian IT Marketing Summit and Awards 2017.
So what will humans do, you ask? I’m currently in Heidelberg for a corporate program and yesterday the shuttle bus driver was late. The bus company today sent us each a Santa chocolate as an apology gift. Suddenly our grumpiness with the driver changed to smiles and a warm, seasonal happiness. A bot can’t think this up. Yet.
Last week’s quiz questions was “Why did the marketer break into the chemistry lab?” To steal their funnel! Yes, sorry, you have to be corny with marketing jargon to get these questions. We’re giving out a unique “I Love Marketing” Cushion to the first 2 correct answers each week. So here’s this week’s question “Why did the marketer change his religion?” Have a glass of gluhwein, munch some chocolate and the answer will reveal itself