In this segment of ‘Beyond Pink’, we talk to Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola. Sujatha has work experience of 20 years in the field of Marketing, and have worked extensively in all key areas, such as Brand development, Launch strategy, Category Management, Retail strategy and promotions, Creating Advertising, Consumer behavior, Client Engagement, Market Research and In-market implementation of Programs.
Essentials for a business meeting:
Laptop, note pad, pen and a cup of hot tea!
Your everyday guide to stay fit & healthy:
Morning yoga and evening walks
What is your power dressing mantra?
Wear clothes that you feel comfortable in and suit your style. That in itself will give you confidence. For important meetings, a business suit works best!
One thing that one will find on your work desk :
A lot of different Coca-Cola memorabilia
One gadget that you cannot do without @work :
Profle: Sujatha V Kumar started her career as Assistant Brand Manager at Procter & Gamble and have since gathered rich work experience in Sales and Marketing across companies such as Gillette, Nokia, and The Royal Bank of Scotland. I have completed my B.A (Hons.) in Psychology from Lady Shri Ram College, Delhi University and my M.B.A from Institute of Management Technology, Ghaziabad, with a specialization in Marketing.
She is currently working with The Coca-Cola Company. She joined Coca-Cola in 2011 as Category Director – Marketing, Coca-Cola and headed the brand for 3 years. Now she is Director – Strategic Initiatives. In this role, she focuses on Category Marketing & Advocacy and the Corporate Brand.
Her extra-curricular passion is music. She is the lead singer of her Band, Mid Life Crisis (a band comprised of people from the corporate world who have a passion for music), and they perform in concerts around NCR. Their last show was in Hard Rock Café.