In this segment of ‘Beyond Pink’, we talk to Simi Sabhaney, Chief Executive Officer, Dentsu Communications who is an advertising veteran. Simi has been bred to believe in the power of integrated creative solutions. Her mantra is simple, ‘Good work works’. Ever since Simi has taken charge of Dentsu Communications, the organization has witnessed changes on all fronts; ranging from change in office location to change in client mix to change in talent pool.

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Over 26 years of experience, 23 of which were at Ogilvy, makes Simi Sabhaney an advertising veteran.  She has gathered experience across various categories. Some of the marquee clients she has worked with, at Ogilvy,include Cadbury, HUL foods and beverages, ITC Foods, Titan Watches, SAB Miller, Madura Garments, The Hindu.

The new wins at Dentsu Communications include the big established players as well as the new players in the marketing arena; the e-commerce brands. Dentsu Communications has made inroads into new categories like chocolates, jewellery, sportswear and digital finance.

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