Beyond Pink: Minari Shah, Tata Motors Limited

Name: Minari Shah

Organization: Tata Motors Limited

Designation: Head (Sr. GM) Corporate Communications

One book you recommend to all the marketers: Black Swan

One campaign that remains your all time favorite and why: Dell’s Take Your Own Path campaign; as it was a 360 degree campaign across traditional and social media that really reached its intended SMB TG and actually helped build a leadership market share from a virtually negligible one. It was a campaign that originated in India but then became a global campaign and was a great example of relevant customer endorsement rather than celeb endorsement and was among the first ones to use real-life customers.

A mantra that you adhere to in your work-life: It’s important to always prioritize and look at the big picture to make an impact.

One thing that one will find on your work desk: laptop, notebook, pen

One gadget that you cannot do without @work: Cell phone

Profile: Minari is the Head of Corporate Communications at Tata Motors Limited. She comes with diverse experience working across several leading categories. In the past she has worked with HSBC India and has also held positions including Director, Corporate Communications, Asia-Pacific at Dell.
Follow her @MinariShah

About the author  ⁄ Tuhina Anand

Tuhina Anand

Tuhina thrives working in an entrepreneurial environment. In the past, she has worked with both digital media start-ups and leading publications. She has been writing specifically on advertising, media and marketing. With more than a decade of experience, she enjoys creating and curating content and understanding brand complexities. Follow @TuhinaAnand

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