7.5 Good

AdReview: Urban Ladder – Old Dog New Tricks

Online furniture purchase still has lot of ground to cover in India. It has to win the customers’ trust in terms of delivery, returns, payment methods, after sales services etc. Hence it is imperative to talk more and more about the product and benefits (apart from building an emotional connect)  for customers to first understand the value proposition of the brand in the market.

The ad does a great job in delivering the message in an interesting way. It highlights how easy it is to get the furniture delivered and assembled. The storyline is engaging and the cast ensure you see it till the end. Though the casting catches attention, it may not look “cute” to everyone.


Urban Ladder

Ad Review

  • Ad

  • Storytelling

  • Casting

  • Value Proposition




Overall it is a good effort to convey the benefits of online furniture purchase. The ad has a great storyline, high production value and brilliant execution.

About the author  ⁄ Mehul Ashar

Mehul Ashar

Mehul is a marketing professional with exposure in various industries like advertising, airports, advertising and education.

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