AdReview: Louis Philippe – In Pursuit Of Excellence

Louis Philippe recently launched their latest TV campaign that is based on the brands core values of excellence and quality. The film encapsulates the journey of the Louis Philippe man and the world that is his to command.

A whole new take on excellence, the Louis Philippe man embodies the aura of success, comfort with material and social offerings and is yet driven to look for something beyond this world. This rare and elusive thing called Excellence, is a moving benchmark that he sets for himself, which calls out to him every day. For the Louis Philippe man, good is never good enough and the best can always be better. It is this quality that makes the Louis Philippe man an experience collector, driven by an idealism that does not allow him to settle for anything less than excellence.

Inspiration

The world pursues success and all that comes with it. The Louis Philippe man has achieved success, is comfortable with its material and social offerings, lives the beautiful life it has laid at his feet and yet he is driven to look for something beyond this world. While he commands success by virtue of who he is and where he is at, he is always seeking something a little more substantial, a higher order quality. It’s this rare and elusive thing called Excellence, a moving benchmark that he sets for himself, which calls out to him every day. From the innermost recesses of his mind and spirit, there’s a voice that eggs him on and keeps him journeying t owards excellence day after day, never settling for less, always giving more than his best. In his mind, good is never good enough and the best can always be better. It is this quality that makes the Louis Philippe man an experience collector. He seeks new experiences that challenge him and bring greater meaning to his life.  But what makes this philosophy and the man quintessentially Louis Philippe? A team that lives this philosophy day in and day out, designing products that must pass standards more stringent than those set by the market before finding their place on the shelves – the standards of the team creating it!  A tangible symbol of the Louis Philippe credo is “the crest” that stamps excellence on every product that proudly wears the emblem on its sleeve. No stitch is left unperfected, every button holds firm, in a true quest for excellence that is as much a part of every shirt as it is part of the man who wears it.

Concept of the Film

The film is the journey of the Louis Philippe man across the beautiful successful world that he lives in, that’s his to command. Yet we see a sense of restlessness in him, as he seeks something only he knows. Moments spent on interesting experiences are juxtaposed with moments of quietness to bring out this sense of looking beyond.

While the beautiful estate, the car and butler show his ‘success’, we see spectacular sequences like the whirling dervish and lantern festival that show experiences that are rich and meaningful. Through the film, in an understated and unobtrusive way that’s the Louis Philippe way, we see hints of the crest subtly woven into the visual narrative, hinting at this elusive thing he is looking for.  In a beautiful climax , we see the crest on a lone lantern high in the sky, dazzling in its beauty and a hand come out as if to try and grasp it. The VO clearly sets the context in its clear and inspiring prose. The music is designed to follow the journey of the man, the journey towards excellence. With subtle changeovers and a classic melody, the music adds dimension and emotion to this exceptional journey.

Production house: Razorblade Films

Director: Patricio Schmidt

Model: Daniel de la Fuente

Location of the shoot: Bucharest, Romania

 

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