Management Team

Jessie Paul

Jessie Paul is the managing director of Paul Writer, a marketing advisory firm she founded in early 2010 that works with clients in the B2B, services and technology space to create optimal marketing plans. Her current area of focus is understanding how firms can leverage digital marketing in conjunction with traditional or heritage media to create meaningful relationships with their audience.

Previously, as Chief Marketing Officer of Wipro's IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. Her efforts at Infosys earned her the Chairman's Award and also the Diamond Award from IT Services Marketing Association, US. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.

She has published articles on marketing and branding in various leading publications, and is a regular columnist for INC, India and BusinessWorld.in. In 2009, she authored a book "No Money Marketing," which became Tata McGraw-Hill's fastest selling professional book. www.paulwriter.com is one of India's largest professional community sites with over 1500 marketers, and she hosts a LinkedIn group for senior marketers which was included in LinkedIn's Hall of Fame. She has been a speaker on the topic of brand internationalization at various conferences in India and overseas, including Forbes Executive Women's Forum, CII Marketing Summit, Dell Women's Entrepreneur Network, and ITSMA Annual Marketing Conference. She is a regular columnist for businessworld.in and Inc India.

Jessie Paul holds an MBA from Indian Institute of Management (IIM), Calcutta and earned a bachelor's degree in computer science and engineering from National Institute of Technology (NIT), Trichy. Jessie's profile can also be viewed on wikipedia.com

Nishant Kulkarni - Consultant - Digital Design

Nishant Kulkarni is a Creative Marketing Geek who handles Digital Design and all business related to the Web. He has 12 years of experience in Marketing and Communication, with 7 years in Digital Marketing. He has worked with Quadrega Designs, FedEx Express and 24/7 Customer prior to joining Paul Writer.

Nishant is a avid golfer and photographer.

Aarti Deoskar - Consultant - Conferences

Aarti handles Events & Conferences and also works on developing the Paul Writer community of marketers via the website, newsletters and other publications.
She is a sales and marketing professional with most of her experience in the hospitality industry where she has worked with Taj Hotels and Starwood Hotels.

An avid reader she is currently honing an interest in working on start-ups and luxury brands.

Sasha Menon - Associate Consultant

The youngest member of the team, Sasha is enthusiastic and full of ideas. She is a busy body who assists in consulting, events and community activity as well as with design and execution at Paul Writer.

Her background is in Science (Biotechnology and Medical Bioscience to be exact) but her passion for marketing and communications pushed her work with Paul Writer to get first hand knowledge of the world of social media and marketing strategy.

She is also an amateur photographer and takes pictures of Paul Writer events and conferences.

Ayesha Naaz - Manager Business Operations

Ayesha brings a keen eye for detail having been a senior proof reader at Spheris for over seven years and subsequently a quality analyst with Aditya Birla Group's Minacs. At Paul Writer, Ayesha handles business operations and ensures the smooth running of the organization.