Rama Bijapurkar

Thought leader, Author, Management & Marketing Consultant

Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and India's Consumer Economy. She is also considered to be a most insightful commentator on the social and cultural changes that are transforming India. She has her own consulting practice and works across a range of sectors and organizations - global and domestic, commercial and not for profit as well as quasi government. She describes her work as bringing market and Customer Centricity to business strategy development.

In addition to her consulting practice, she has a deep commitment and experience to match, in raising the bar on corporate governance standards in India, and serves or has served as an independent director on the boards of several of India’s blue chip companies. These include Infosys Ltd., Bharat Petroleum, Axis Bank, Godrej Consumer Products, CRISIL, ICICI Prudential Life Insurance, Mahindra and Mahindra Financial services, Titan Industries, Redington Gulf FZE etc.

She is also a member of the governing council of the Banking Codes and Standards Board of India (set up by the banking regulator), the Insurance Information Board ( by the insurance regulator), and is a member of the Eminent Person Advisory Group of the Competition Commission of India She is closely involved with the Indian Institute of Management , Ahmedabad (IIM A), her alma mater, where she has been a regular visiting faculty and also serves on its board of governors.

Rama is an influential commentator in the Indian media on issues relating to her fields of work. She is the author of "We are like that only: Understanding the Logic of Consumer India" (Penguin, International English and Mandarin edition titled "Winning in the Indian Market, Wiley), globally considered to be the most definitive book on Consumer India. More recently, she has published its sequel "A Never - Before World: Tracking the Evolution of Consumer India". Her latest book, “Customer in the boardroom? Crafting Customer - Based Business Strategy” (Sage), is based on her teaching and consulting experience.

Girish Shah

Executive Vice President -Sales and Marketing, Godrej Properties

Girsh is a professional with over 20 years of demonstrated capabilities in leadership positions across various blue chip organizations. His core Competencies are in Strategic marketing, Branding, Sales and Business-development across FMCG and service sectors.

He has Successfully launched some of India’s most admired brands He is also writer in Domestic & International Marketing and Leadership forums internationally.

Girish has worked at Reckitt Piramal, Johnson & Johnson, Kingfisher Airlines (UB Group) Reliance ADA Group and more.

Shantanu Bhanja

VP Marketing - Hindustan Times Media Ltd

Shantanu joined HT Media in 2007 after working for more than 15 years with Reckitt Benckiser (RB), of which over half were spent at the Global Headquarters in the UK, and in Europe. At Reckitt, Shantanu worked across Sales, Marketing, and Business Planning roles across South Asia before moving as Global Brand Marketing Manager, Dettol and Lysol, where he was responsible for Global Brand Strategy, Innovation, Consumer Insights, and entry into new segments and new markets. In his last assignment he was Marketing Director of the overall Business in Portugal. A Post Graduate in Management from IIM-Calcutta and an Engineering Graduate from IIT–Kharagpur, Shantanu did an Advanced Management Program at the Said School of Business at Oxford University in 2007.

At HT Media, Shantanu heads Marketing for the flagship Hindustan Times brand, and is Business Head for Delhi apart from leading the Brand Partnerships and Solutions business for HT Media’s overall portfolio.

Mahesh Murthy

Founder and CEO - Pinstorm

Mahesh Murthy has 24 years of marketing and communications experience – of which over 14 years are in online marketing. After dropping out of college, Mahesh sold vacuum cleaners from door to door and then found a home in advertising with Grey in India and Ogilvy in Hong Kong, where he won international notoriety as a creative director on HP, Microsoft, Unilever, The Economist, Pepsi and MTV - for whom he wrote and directed a spot voted “Asia’s best commercial of the decade”.

Mahesh then moved to a Silicon Valley firm, CKS Partners (later, USWeb/ CKS) as Creative Director and eventually, Partner – where he helped create and launch the first commercial version of Yahoo in 1995 and the “Earth’s biggest bookstore” campaign for Amazon.com in 1997. After a successful IPO for CKS, Mahesh moved to head marketing at iCat, an e-commerce firm in Seattle, which was subsequently acquired by Intel.

Mahesh then returned to India to run Channel V, a rival to MTV, till its sale to Newscorp in 2000 and then founded Passionfund to invest in and guide startups. While running digital marketing campaigns for his favorite charity in late 2003, Mahesh saw an opportunity to change the basic business model in advertising and set up Pinstorm with a bunch of great people to do so. Mahesh co-founded his second fund, Seedfund in 2006 with the backing of investors like Google and Motorola to create and guide even more revolutionary companies.

Jessie Paul

CEO - Paul Writer

Jessie Paul is the CEO of Paul Writer, a marketing advisory firm she founded in early 2010 that works with clients in the B2B, services and technology space to create optimal marketing plans. She also publishes a monthly called Marketing Booster. Previously, as Chief Marketing Officer of Wipro's IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. Her efforts at Infosys earned her the Chairman's Award and also the Diamond Award from IT Services Marketing Association, US. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.

Jessie Paul holds an MBA from Indian Institute of Management (IIM), Calcutta and earned a bachelor's degree in computer science and engineering from National Institute of Technology (NIT), Trichy. 

Marzin R. Shroff

CEO - Direct Sales & Sr. Vice President – Marketing, Eureka Forbes

Marzin is the CEO – Direct Sales & Sr. Vice President – Marketing.

He is the brand trustee of 3 Superbrands – Aquaguard, Euroclean and Eureka Forbes, and has the task of steering the largest vertical of Eureka Forbes. His responsibility is thought leadership, category leadership, and market leadership. Marzin proactively manages business risks and is responsible for cultivating best in class talent, along with building strong leadership and succession plans.

Marzin is a Chartered Marketer from the Chartered Institute of Marketing, UK, and has an MBA in Marketing. Marzin started his career as a Brand Manager at Eureka Forbes. Subsequently he has been associated with, consulted, and trained a number of well known companies. His last stint was with Suashish Diamonds where he set up their Brand operations. In a career spanning over 17 years, Marzin has acquired multi-dimensional experience in Direct Marketing, Advertising, Strategy, Luxury Branding, International liaison & Corporate Communications. He returned home to EFL in 2006 as Sr. Vice President Strategy, Business Development & Knowledge Management and successfully concluded a joint venture deal with GE.

Marzin has a passion for Jazz, reading and travelling. He has shared his experiences by giving guest lectures at the IIM, MICA, FICCI, CII etc.

Rajat Mehta

Rajat Mehta is the Group Executive Vice President & Country Head: Brand & Retail Marketing at YES Bank

Rajat Mehta is the Group Executive Vice President & Country Head - Brand & Retail Marketing, YES BANK.

In his leadership role at YES BANK, India’s 4th largest private sector bank, Rajat is responsible for Marketing & Communications of the Retail and SME businesses, across over 575 branches in India. He also manages Product Marketing across all Liabilities, Assets, NRI, Cards, Third Party and Direct Banking product portfolios.

Marzin is a Chartered Marketer from the Chartered Institute of Marketing, UK, and has an MBA in Marketing. Marzin started his career as a Brand Manager at Eureka Forbes. Subsequently he has been associated with, consulted, and trained a number of well known companies. His last stint was with Suashish Diamonds where he set up their Brand operations. In a career spanning over 17 years, Marzin has acquired multi-dimensional experience in Direct Marketing, Advertising, Strategy, Luxury Branding, International liaison & Corporate Communications. He returned home to EFL in 2006 as Sr. Vice President Strategy, Business Development & Knowledge Management and successfully concluded a joint venture deal with GE.

Marzin has a passion for Jazz, reading and travelling. He has shared his experiences by giving guest lectures at the IIM, MICA, FICCI, CII etc.

Saurabh Pandit

Director- Dig Mktg Solutions Specialist Team, Adobe

Saurabh Pandit is the Director - Digital Marketing Specialist Organization for Adobe. He leads a team of product & industry specialists that helps customers transform their digital businesses in this multiscreen and multichannel world by enabling them to make, manage, measure and monetize their digital content. Predominantly, he helps customers with with Digital Marketing strategies as subject matter expert within the enterprise, government, education and SMB sector in the South Asia region.

Before this specialist role in Digital Marketing Saurabh was heading India's Enterprise Business for Adobe creative cloud. He has a strong understanding of enterprises and their needs in an evolving creative and digital economy. Under his leadership, he & his team helps drive adoption and growth of Adobe’s Creative and Marketing Cloud offerings.

Saurabh Is widely travelled & networked IT professional with experience in India, JAPAC & Middle East. He joined Adobe from Microsoft Corporation. He has managed two roles during his stint in MS. The first was with Windows Azure in dual capacity Solution Specialist & the Asia business lead for Windows Azure in Microsoft. In this role, he was responsible for setting up & leading the Azure business in JAPAC. The second role in MS saw him drive Business Development in CLOUD. The expression “born in the cloud” best describes his experience in the last 8 years.

Prior to Microsoft, Saurabh has held leadershipship role in Oracle managing the Sieble CRM on Demand business. Before Oracle he worked as a Regional Sales Manager for Citrix in India (N&E) managing the applications & desktop virtualization business. Early part of his career saw him work for organizations like Acer in India & Jumbo Electronics in Dubai Middle East, which was his first job post his MBA. He is a Mechanical Engineer & an MBA Mktg from academics standpoint. Saurabh has been speaking regularly at important analyst /customer conferences in addition to IIT & some prestigious Mgmt institutes. He is based out of Delhi.In his time off work Saurabh loves to spend time with family & attending to his cars. He calls himself a foodie and loves to travel especially drive (offroad) and is also an amateur golfer & photographer.

  • Hindustan Times presents
    Mumbai Brand Summit & Hot 50 Awards



  • 1.


  • About

  • The Mumbai Brand Summit is the third edition in the Brand Summit series held by Paul Writer. It builds upon the success of Bangalore Brand Summit & Awards and Delhi NCR Brand Summit & Awards. Speakers have included CMOs & CEOs from organisations such as Renault, Pinstorm, LinkedIn, British Airway, GlaxoSmithKline Consumer Healthcare, Nike, Hewlett-Packard, Nilgiris, Wipro, and many more. The event will have 150 + CEOs, CMOs & senior level marketers. The evening will conclude with a recognition program for Mumbai Hot 50 Brands.

  • 2.


  • Mumbai Hot 50

  • 3.


  • Venue

  • Mumbai Brand Summit & Hot 50 Awards
    19th September, 2014
    Palladium Hotel,
    Mumbai
    Time: 8.30 a.m - 8.00 p.m
    Theme : Lovable Brands: Romancing the Customer

  • Mumbai Brand Summit & Hot 50 Awards

    19th September, 2014

  • Venue: Palladium Hotel, Mumbai

  • Register Now!


Agenda

    -->
  • TimeTopicSpeakers
    8.30am - 9.00amRegistration-
    9.00am - 9.30amIntroduction & Trends - What do customers really want?Jessie Paul, CEO - Paul Writer
    9.30am - 10.15amOh, what a pleasant surprise!! - Engineering serendipity into the customer experience Moderator: Jessie Paul, CEO - Paul Writer

    Deepali Naair, CMO - Mahindra Holidays & Resorts

    Devendra Chawla, CEO - Future Group (Food Bazaar)

    Uma Talreja, CMO - Burger King
    10.15am - 11.00am Innovation Spotlight Rama Bijapurkar, Thought Leader & Author
    11.00am - 11.30am Coffee Break-
    11.45am - 12.30pm The Magic of Print Shantanu Bhanja, VP Marketing - Hindustan Times

    12.30pm - 1.15pmTargeted Marketing : Right Message, Right Place, Right TimeDiscussion Leader : Sanjay Tripathy, SVP & Head Marketing, Product, Digital & e-Commerce - HDFC Life!

    Girish Ahuja, VP Marketing - TVS Srichakra

    Sagnik Ghosh, VP & Head Marketing - Axis Bank!

    Saurabh Pandit, Director - Digital Marketing Specialist Organization - Adobe

    Girish Shah, EVP - Sales & Marketing - Godrej Properties
    1.15 p.m - 2.15 p.m Lunch -
    2.15pm - 3.00pmWith digital changing marketing as we know it, what do marketers need to do to survive the next 10 years?Discussion Leader : Mahesh Murthy, Founder - Pinstorm !

    Marzin Shroff, CEO - Direct Sales & SVP Marketing - Eureka Forbes

    Siddhartha Mukherjee, Category Director - Chocolate & Media - Mondelez International

    Mandar Patwardhan, COO - SureWaves MediaTech

    Rajat Mehta, Group EVP & Country Head - Brand & Retail Marketing - Yes Bank
    3.15pm - 4.00pm Targeting the Moments of Truth: Romancing the Customer Moderator: Anaggh Desai, Co-founder - 1 + 99 Experience Consulting

    Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service - Thomas Cook

    Sheran Mehra, Head - Group Strategic Marketing & Communication - DBS Bank

    Darshana Shah, SVP Marketing & Visual Merchandising - Hypercity Retail

    Bharat Dhuppar, CMO - Omkar Realtors & Developers
    4.00pm - 4.30pmCoffee Break -
    4.45pm - 5.30pm Building a future-proof brand Moderator : Sunil Lulla, Chairman & MD - Grey Group!

    Xavier Prabhu, Founder & CEO - PR Hub

    Partha Sinha, Director - South Asia - Publicis

    Dhunji Wadia, President - Everest Brand Solutions

    Sajan Raj Kurup, Founder & Creative Chairman - Creativeland Asia

    Vikas Mehta, CMO - Lowe Lintas & Partners
    5.30pm - 7.00pmMumbai Hot 50 Recognition Program
    7.00pm - 8.00pmCocktails

Our Speakers

Jessie Paul

Jessie Paul

CEO
Paul Writer

Rama Bijapurkar

Rama Bijapurkar

‎Thought leader, Author,
Management & Marketing Consultant

Girish Shah

Girish Shah

‎Executive Vice President - Sales and Marketing, Godrej Properties

Shantanu Bhanja

Shantanu Bhanja

VP- Marketing
Hindustan Times

Deepika Warrier

Mahesh Murthy

Founder
Pinstorm

Marzin R. Shroff

Marzin R. Shroff

CEO - Direct Sales & SVP – Marketing
Eureka Forbes

Sagnik Ghosh

Sagnik Ghosh

Vice President & Head Marketing
Axis Bank

Devendra Chawla

Devendra Chawla

CEO- Food Bazaar
Future Group

Siddhartha Mukherjee

Siddhartha Mukherjee

Category Director- Chocolate and Media
Mondelēz International

Deepali Naair

Deepali Naair

CMO
Mahindra Holidays & Resorts

Sheran Mehra

Sheran Mehra

Head - Group Strategic Marketing and Communications
DBS Bank India

Abraham Alapatt

Abraham Alapatt

Chief Innovation Officer, Head Marketing & Customer Service
Thomas Cook

Mandar Patwardhan

Mandar Patwardhan

Chief Operating Officer
Surewaves MediaTech

Darshana Shah

Darshana Shah

‎Sr.Vice President -Marketing and Visual merchandising
Hypercity Retail

Anaggh Desai

Anaggh Desai

Co Founder
1+99 Experience Consulting

Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Digital & E-Commerce
HDFC Life

Uma Talreja

Uma Talreja

‎CMO
Burger King India

Rajat Mehta

Rajat Mehta

Group EVP & Country Head: Brand & Retail Marketing
Yes Bank

Saurabh Pandit

Saurabh Pandit

Director - Digital Marketing Solutions Specialist Team
Adobe

Girish Ahuja

Girish Ahuja

‎VP Marketing
TVS Srichakra


CONGRATULATIONS TO MUMBAI HOT 50 BRANDS

AEGON Religare

Malcolm Frank

Arihant Superstructures

Sumit Virmani

Asian Paints

Audi India

Axis Bank

Malcolm Frank

Berggruen Hotels

Sumit Virmani

Bharti AXA Life Insurance

Big Bazaar

Bombay Blue

Malcolm Frank

Burger King India

Sumit Virmani

Cadbury Kraft - Mondelez

Colgate Palmolive

Croma Retail

Malcolm Frank

Godrej Properties

Sumit Virmani

HDFC Bank

HDFC Life

Hindustan Unilever

Malcolm Frank

ICICI Bank

Sumit Virmani

IDBI Bank

Idea Cellular

Itz Cash Card - Essel Group Enterprise

Malcolm Frank

Johnson & Johnson

Sumit Virmani

Justdial

Kotak Mahindra Bank

Life Insurance Corporation of India

Malcolm Frank

Mahindra & Mahindra

Sumit Virmani

Mahindra Holidays and Resorts

Mumbai Indians

Pepperfry

Malcolm Frank

Phoenix Marketcity

Sumit Virmani

Pidilite Industries

Procter & Gamble

Quikr

Malcolm Frank

Raymond Group

Sumit Virmani

Skoda

SMS Taxicabs

State Bank of India

Malcolm Frank

Taj Group of Hotels

Sumit Virmani

TATA AIA Life Insurance

Tata AIG General Insurance

Tata Capital

Malcolm Frank

Tata Consultancy Services

Sumit Virmani

Tata Housing

Tata Motors

Tata Sky

Malcolm Frank

Tata Trent

Sumit Virmani

Thomas Cook

UTI Mutual Funds

Vodafone

Malcolm Frank

Yes Bank

Attendees

ORGANIZATION DESIGNATION
1 + 99 Experience Consulting Co-founder
Aditya Birla Group SVP Corporate Communications
Adobe Systems Industry Leader - BFSI Digital Marketing
Adobe Systems Head - Enterprise Business
AEGON Religare AVP Branding & Communications
Arihant Superstructures VP Strategy & Investor Relations
Avnet Technology Solutions National Program Manager - IBM Software
Axis Bank Deputy VP, Head Marketing - Assets & Rural
Axis Bank Brand Manager - Rural & Agri Business
Axis Bank AVP Marketing Corporate Branding & Media
Axis Bank VP & Head Marketing
Berggruen Hotels MD & CEO
Bharti AXA Life Insurance Head Marketing
Burger King India CMO
Category Director- Chocolate and Media Mondelēz International
CBI CTO
Cease Fire Safety -
Consultant - Branding & Markeitng-
Creativeland Asia Founder & Creative Chairman
Daikibrands COO
DBS Bank India Head - Group Strategic Marketing and Communications
Deutsche Bank Head Alliances & Offers
Eureka Forbes CEO - Direct Sales & SVP Marketing
Eureka Forbes National Business Head - Euroviva & Marketing Head - New Initiatives
Everest Brand Solutions President
FieldNet Global Market Research MD
Founder Pinstorm
Future Group - Food Bazaar CEO
Godrej Properties ‎EVP -Sales and Marketing
Godrej Properties Asst Manager - BD
Grey Group Chairman & Managing Director
HammerandMop MD
Havas Media Asssociate Director - Marketing Communications India
HDFC Bank Sr VP & Head Marketing Communication
HDFC Life AVP Marketing
HDFC Life Sr Executive Vice President Marketing, Product, Digital, E-commerce
Hindustan Times Manager
Hindustan Times Sr Executive
Hindustan Times Dy Manager - Media Marketing
Hindustan Times AGM Media Marketing
Hindustan Times Assistant Editor
Hindustan Times Head - Media Marketing, Mumbai
Hindustan Times Dy General Manager
Hindustan Times Media Marketing
Hindustan Times VP Marketing
Hindustan Times Head Marketing
Hindustan Times Head - Media Marketing
Hindustan Times DGM
HT Media National Head Brand Solutions
HT Media Asst Manager
Hypercity Retail SVP & Business Head
ICICI Bank Sr Brand Manager
ITSMA Director Strategic Services
ItzCash Digital Marketing Manager
JustDial Social Media Manager
KAP Computer Solutions CEO
KAP Computer Solutions Enterprise Sales - Manager
KidZania Director - Strategic Partnerships
KidZania CMO
Kotak Mahindra Bank Head, Group Marketing
Lovable VP Business Development & Strategy
Lowe Lintas & Partners CMO
Mahindra & Mahindra DGM Corporate Brand Management
Mahindra & Mahindra GM Group Communications
Mahindra & Mahindra Manager - Marketing
Mahindra Holidays & Resorts CMO
MISB Bocconi Sr Professor, Centre of Excellence - Faculty Director
My Financial Advisor COO
MyPeon Founder
Nextrend Strategic Consultants Corporate Marketing Communications
Pan India Food Solutions DGM
Pan India Food Solutions Executive - Marketing
Pan India Food Solutions Marketing & Communicatons - Manager
Phoenix Marketcity Centre Director
PR Hub Sr Executive - Brand Communication
PR Hub Founder & CEO
Publicis Director, Chief Strategy Officer
Purple Squirrel Manager Communications
Raymond Manager - Corporate Communications
RNA Corp President - Marketing
SBI Executive Director - Micro Insurance
Speaker, Comedian, MC -
SR Financial Consultants-
State Bank of India Chief Manager
Strategic Marketing Services Business Development Consultant
SureWaves Sr Account Manager - Ad Sales
SureWaves Regional Director - West
SureWaves Account Manager - Ad Sales
SureWaves Corporate Sales
SureWaves COO
SureWaves Business Director - Category Initiatives
SureWaves Corporate Sales
SureWaves Group Manager - Strategy & Sales
SureWaves Sr Account Manager - Ad Sales
SureWaves Business Manager
SureWaves Head - Networking Servicing
TABcab Project Director
TABcab Managing Director
Talwalkars National Head Marketing & Communications
TATA AIG General Insurance Head - e Business & Digital Marketing
TATA AIG General Insurance Manager - Marketing
TCS Head - Corporate Brand & Events
The Times of India GM Response
Thomas Cook Chief Innovation Officer, Head Marketing & Customer Service
Thomas Cook VP Marketing
Thought Leader, Author -
TVS Srichakra VP Marketing
University of Mumbai Research Scholar
UTI Mutual Fund Head - Branding & Channel Marketing
UTI Mutual Fund EVP & Head Marketing
Yes Bank AVP Marketing & Corporate Communication
Yes Bank AVP Media & Entertainment
Yes Bank Group EVP & Country Head Brand, Retail Marketing & Communications
Yes Bank SVP Marketing & Communication


Jury

Sunil Lulla

Sunil Lulla

Chairman & Managing Director
Grey Group

Partha Sinha

Partha Sinha

Director - South Asia
Publicis Worldwide

Dhunji Wadia

Dhunji Wadia

President
Everest Brand Solutions

Xavier Prabhu

Xavier Prabhu

Founder & CEO
PR Hub

Vikas Mehta

Vikas Mehta

CMO
Lowe Lintas & Partners

Sajan Raj Kurup

Sajan Raj Kurup

Founder & Creative Chairman
Creativeland Asia


Sponsors

presenting sponsor

Annual Partner

Marketing Innovation Partner

PR Hub

Growth Partner

PR Hub

Digital Partner

PR Hub

Marketing Partner

PR Hub

Event Partner

PR Hub

Sponsors

presenting sponsor

Annual Partner

Marketing Innovation Partner

PR Hub

Growth Partner

PR Hub

Digital Partner

PR Hub

Marketing Partner

PR Hub

Event Partner

PR Hub

Mumbai Brand Summit & Hot 50 Awards
Venue: Palladium Hotel, Mumbai
Timing: 8:30 a.m. to 8:00 p.m.

462, Senapti Bapat Marg, Lower Parel Mumbai - 400013. India
www.palladiumhotel.in

Tel: +91 (22) 6162 8000